Snocho is a snow sports apparel company founded by two friends who live for fresh powder and short lift lines. After years of cycling through overpriced, underperforming gear, they set out to create high-quality, affordable products that enhance the riding experience and spread the joy of snow sports.

 

We developed a versatile, modern design with setting relevance, inspired by rocky mountain wildlife and featuring a black bear wearing goggles. The typography mimics snow tracks, while the sketch-style bear provides a warm and adventurous spirit to act as the foundation of their brand.

 

The result is a bold, adaptable visual that is immediately recognizable and supports Snocho’s commitment to quality, aesthetics, and function.