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About

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My Photos

My Art

My Mom painted by my Dad

 Hakuna

¡Hola!

I’m Tatiana—a designer, photographer, world explorer, museum nerd, and dog lover.

 

I’ve worked with businesses across industries like hospitality, healthcare, finance, and fintech, designing user-friendly web and mobile experiences. I have collaborated with multidisciplinary teams—including owners, product managers, developers, and quality assurance to create effective solutions driven by research and data.

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I'm currently freelancing as a Product Designer (UI/UX), supporting the development of a new application for mental health therapists. Being involved in the earliest stages has allowed me to contribute to the project from problem definition to building the end-to-end product.

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Prior to this time, I spent over 8 years as a Senior UX/UI Designer at Zemoga, Inc. (now Formula.Monks), where I worked with large US-based clients like Morningstar and Great Wolf Lodge, enhancing their digital products across various stages, including problem definition, research, design, and testing.​

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​In addition to my product design experience, I’ve worked on different branding projects, collaborating with stakeholders to transform their core values into visuals that elicit emotion and inspire their intended audience.

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​Alongside my professional career, I’ve used photography to document my travels and experiences, experimenting with composition and color while looking for unique ways to capture beauty in all places, people, and things.​

Product Design (UX/UI)    .    Creativity    .    Leadership    .    Strategic Thinking    .    Problem-Solving    .    UX Research    .    Design Systems   .    Branding   .   Photography

"Tati is an outstanding communicator and a pleasure to work with. She consistently fosters a collaborative environment that brings out the best in our team. Her approach to UX and UI projects is both user-centered and strategic. She combines a deep understanding of user needs with a strong sense of business goals to create thoughtful, impactful designs."

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Tom Zeien

Design Manager

"Tati has a deep understanding of how to tailor designs to meet the target audience's needs. She actively listens, asks insightful questions, and thoughtfully incorporates feedback while maintaining her perspective. Her humility and clear communication made her a joy to work with and fostered a productive and creative environment."

 

Axelle Brand

VP Digital Products & CRM

"Tatiana consistently demonstrated a strong commitment to meeting timelines and delivering exceptional work. Her punctuality and clear communication kept everyone aligned and ensured that progress was seamless. She made a point of keeping the team informed about milestones, challenges, and outcomes, which fostered a highly collaborative and productive environment."

Luis Delgado

Product Development Lead

Let’s talk and work together!

Currently looking for new remote opportunities and collaborations!

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Tatiana Rincón  © 2025 . All rights reserved.

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